BREITLING CELEBRATES
A POWERFUL PARTNERSHIP WITH THE PREMIER NORTON EDITION
The Breitling Premier Norton Edition is a potent representation of a partnership between two iconic brands that share intriguingly similar timelines and powerful legacies. The watch expresses the style and performance expect ed from a maker of refined Swiss watches and a motorcycle brand renowned for its exclusive British engineering.
A POWERFUL PARTNERSHIP WITH THE PREMIER NORTON EDITION
The Breitling Premier Norton Edition is a potent representation of a partnership between two iconic brands that share intriguingly similar timelines and powerful legacies. The watch expresses the style and performance expect ed from a maker of refined Swiss watches and a motorcycle brand renowned for its exclusive British engineering.
famously quoted as saying: “When a man puts on his
Breitling, there is the unmistakable stamp of impecca-
ble taste.” A Norton motorcycle is a similar sign of its
owner’s personal flair.
Breitling CEO Georges Kern says that his brand has striking parallels with Norton Motorcycles: “Breitling and Norton are both innovative and entrepreneurial and have powerful legacies. This new watch honors
Breitling CEO Georges Kern says that his brand has striking parallels with Norton Motorcycles: “Breitling and Norton are both innovative and entrepreneurial and have powerful legacies. This new watch honors
the great partnership between these two aspirational
brands.” He smiles and adds, “I think that anyone who
puts one on might suddenly imagine ‘Born to be Wild’
playing somewhere in the background.”
Stuart Garner, CEO of Norton, agrees: “Breitling’s new Premier Norton Edition incorporates DNA elements from both brands, offering wristwatch and motorcycle fans the opportunity to express their individuality, and perfectly embodies the nature of our brands.”
A Watch That Reflects Two Great Brands
Breitling and Norton Motorcycles share a strong her- itage. Both were founded in the nineteenth century by visionaries who gave their names to their companies and, to a large extent, defined their industries. When James Lansdowne Norton set up his company – a manufacturer of “fittings and parts for the two-wheel trade” – in 1898 and produced his first motorcycles in 1902, Léon Breitling had already been making watches in the Swiss Jura Mountains for more than a decade. And both brands have also been featured in James Bond films – 007 wore a Breitling Top Time in 1965’s Thunderball and a Norton Dominator SS had a support- ing role in Spectre (2015).
The Breitling Premier B01 Chronograph 42 Norton Edition reflects the cultures and values of these two great brands. Its 42-millimeter stainless-steel case, water-resistant to 10 bar (100 meters) is distinctive: a “Norton” logo is engraved on a plate on the left side of the case, and the transparent caseback features a printed Norton motorcycle and logo.
The elegant black dial with golden numerals and hour and minute hands offers an intriguing contrast to the brown vintage raw-leather strap that will appeal both to watch enthusiasts and serious motorcyclists. The model is also available with a stylish stainless-steel bracelet. The silver subdials – a chronograph min- ute counter at 3 o’clock and a small seconds sub- dial at 9 o’clock – against the black dial indicate the Breitling Manufacture Caliber 01 at the heart of this watch, which delivers an impressive power reserve of approximately 70 hours.
Stuart Garner, CEO of Norton, agrees: “Breitling’s new Premier Norton Edition incorporates DNA elements from both brands, offering wristwatch and motorcycle fans the opportunity to express their individuality, and perfectly embodies the nature of our brands.”
A Watch That Reflects Two Great Brands
Breitling and Norton Motorcycles share a strong her- itage. Both were founded in the nineteenth century by visionaries who gave their names to their companies and, to a large extent, defined their industries. When James Lansdowne Norton set up his company – a manufacturer of “fittings and parts for the two-wheel trade” – in 1898 and produced his first motorcycles in 1902, Léon Breitling had already been making watches in the Swiss Jura Mountains for more than a decade. And both brands have also been featured in James Bond films – 007 wore a Breitling Top Time in 1965’s Thunderball and a Norton Dominator SS had a support- ing role in Spectre (2015).
The Breitling Premier B01 Chronograph 42 Norton Edition reflects the cultures and values of these two great brands. Its 42-millimeter stainless-steel case, water-resistant to 10 bar (100 meters) is distinctive: a “Norton” logo is engraved on a plate on the left side of the case, and the transparent caseback features a printed Norton motorcycle and logo.
The elegant black dial with golden numerals and hour and minute hands offers an intriguing contrast to the brown vintage raw-leather strap that will appeal both to watch enthusiasts and serious motorcyclists. The model is also available with a stylish stainless-steel bracelet. The silver subdials – a chronograph min- ute counter at 3 o’clock and a small seconds sub- dial at 9 o’clock – against the black dial indicate the Breitling Manufacture Caliber 01 at the heart of this watch, which delivers an impressive power reserve of approximately 70 hours.
The COSC-certified chronometer features a black ta-
chymeter scale on a white inner bezel around the dial,
with “TACHYMETER” inscribed in red. The hour and min-
ute hands are coated with Super-LumiNova®, which
makes them highly legible on any route a biker might
choose, from a city street to a remote back road.
The Premier B01 Chronograph 42 Norton Edition is just the beginning of a special partnership between two extraordinary brands. Some new surprises will be an- nounced throughout the year.
The Ultimate Accessory for Your Premier B01 Chrono graph Norton Edition: The Norton Commando 961 Café Racer MKII Breitling Limited Edition Motorcycle
When you slip on your Premier Norton Edition watch, you will be wearing a timepiece that reflects a part- nership between two great brands. And you might find yourself longing for a powerful, stylishly iconic motor- cycle worthy of the watch. Our friends at Norton have created the perfect solution. The Commando 961 Café Racer MKII Breitling Limited Edition recalls the classic appearance and style of the great old style café racers but offers modern state-of-the-art components and engineering. Its 961 cc engine was developed in-house by Norton and delivers the performance you would ex- pect from one of the world’s great motorcycle brands. This special Breitling Limited Edition is being created in a series limited to 77 motorcycles. It is distinguished by a vintage Breitling “B” engraved on the clutch box, Breitling-designed speedometer and tachometer di- als, and a black-on-black vintage “B” stitched into the saddle. This incredible statement-making motorcycle is available for purchase through Norton’s distribution network.
Breitling Premier: Style, Purpose, and Action
In the 1940s, Breitling introduced the first Premier watches, its first collection of truly elegant timepiec- es, which were defined by their fashionable flair. The new Breitling Premier collection, launched in 2018, combines purpose with style, delivering quality, per- formance, and timeless design that are worthy of Breitling’s proud legacy.
The Premier B01 Chronograph 42 Norton Edition is just the beginning of a special partnership between two extraordinary brands. Some new surprises will be an- nounced throughout the year.
The Ultimate Accessory for Your Premier B01 Chrono graph Norton Edition: The Norton Commando 961 Café Racer MKII Breitling Limited Edition Motorcycle
When you slip on your Premier Norton Edition watch, you will be wearing a timepiece that reflects a part- nership between two great brands. And you might find yourself longing for a powerful, stylishly iconic motor- cycle worthy of the watch. Our friends at Norton have created the perfect solution. The Commando 961 Café Racer MKII Breitling Limited Edition recalls the classic appearance and style of the great old style café racers but offers modern state-of-the-art components and engineering. Its 961 cc engine was developed in-house by Norton and delivers the performance you would ex- pect from one of the world’s great motorcycle brands. This special Breitling Limited Edition is being created in a series limited to 77 motorcycles. It is distinguished by a vintage Breitling “B” engraved on the clutch box, Breitling-designed speedometer and tachometer di- als, and a black-on-black vintage “B” stitched into the saddle. This incredible statement-making motorcycle is available for purchase through Norton’s distribution network.
Breitling Premier: Style, Purpose, and Action
In the 1940s, Breitling introduced the first Premier watches, its first collection of truly elegant timepiec- es, which were defined by their fashionable flair. The new Breitling Premier collection, launched in 2018, combines purpose with style, delivering quality, per- formance, and timeless design that are worthy of Breitling’s proud legacy.
About Breitling
Since 1884, Breitling has established a global reputa- tion for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence. With the brand’s storied association with aviation, Breitling has shared the finest moments in human- kind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology. Breitling manufactures its own movements in-house, and the quality of every watch is confirmed by its status as a COSC-certified chronometer, made in Switzerland.
Since 1884, Breitling has established a global reputa- tion for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence. With the brand’s storied association with aviation, Breitling has shared the finest moments in human- kind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology. Breitling manufactures its own movements in-house, and the quality of every watch is confirmed by its status as a COSC-certified chronometer, made in Switzerland.
FACTS ABOUT THE WATCH:
PREMIER B01 CHRONOGRAPH 42 NORTON EDITION
AB0118A21B1A1, AB0118A21B1X1, or AB0118A21B1X2
WATCH MOVEMENT
Breitling Manufacture Caliber 01
30 millimeters
7.2 millimeters
self-winding, bidirectional with ball bearing approximately 70 hours
346
28,800 a/h or 4 hertz
column-wheel, vertical clutch, 1/4th second, 30-minute counter
hour, minute, second, date window
COSC-certified
CASE
stainless steel
42 millimeters
13.65 millimeters
up to 10 bar (100 meters)
sapphire, convex, double anti-reflective screwed steel, sapphire glass non-screw-locked, two gaskets
DIAL/HANDS
PREMIER B01 CHRONOGRAPH 42 NORTON EDITION
AB0118A21B1A1, AB0118A21B1X1, or AB0118A21B1X2
WATCH MOVEMENT
Breitling Manufacture Caliber 01
30 millimeters
7.2 millimeters
self-winding, bidirectional with ball bearing approximately 70 hours
346
28,800 a/h or 4 hertz
column-wheel, vertical clutch, 1/4th second, 30-minute counter
hour, minute, second, date window
COSC-certified
CASE
stainless steel
42 millimeters
13.65 millimeters
up to 10 bar (100 meters)
sapphire, convex, double anti-reflective screwed steel, sapphire glass non-screw-locked, two gaskets
DIAL/HANDS
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